Author: equalindian

Unique in every way, Woodsong is a villa community set in a mango orchard. Less than 200 owners get to own a 20 acre property in the IT side of Bangalore off Sarjapur at Gunjur. Space, fresh air, nature, eco-friendly living, along with all the luxuries that you would want. As we set about communicating the feeling that Woodsong was, it was a special journey. From the name Woodsong, its logo to every board set up at the estate, it was a unique experience. Not to mention the mango blossom in summer, with fruit bearing trees all around you.

A landscape so beautiful that The Botanika Towers, premium 3-4-5 bhk condos from Hyderabad’s Koncept Ambience Group, is nothing short of a landmark in the IT hub. As we sifted through the shots, we realised that the best way to showcase the project was to use its real shots, as it was ready to move in. Like the swimming pool shot taken from the 16th floor, or the 7 level landscape designed around natural rocks, to the Club Botanika, every picture has a story to tell. We captured this aptly in a desk calendar that has been widely appreciated and become a business tool by itself.

Covirt is a Combat Virtual Trainer used by security forces to train. The challenge was to shoot this film with minimum light as the whole product comes alive through multiple projectors.

Thomas Assessments has done over a million assessments in over 50 languages, for people in various industries all over the world. They support corporates in understanding their people and competency through behaviour, and help them with key metrics for growth and development. While we created icons to capture the process and portray their process, campaigns and collaterals were created to spread the word with impact. Also our first client, Godfather Creative shares a special equation with Thomas Assessments, in India as Thomas International.

Efundu Syllabus Cartoons, to replace fear with fun in Education: Efundu, fun in edu,  is based on the cornerstones of stress-free, self-learning & syllabus-driven pedagogy. The concept of a Syllabus Cartoons format captures the addiction of a wonderful visual medium to deliver learning. It reinforces languages, impacts memory, uses powerful hooks to build on the subject matter to create an impression in young minds.

Characters and stories were all created for Godfather Edulabs LLP, the registered trademark owner of Efundu.

Zyno the alien who plays the teacher, knows everything as he is from the future. Siblings Inga and Mini learn from his many avatars in an exciting journey as he can take any form.  These series also have a cartoon strip now.

Please click on the link here to experience the flipbook trial of our first book on Environmental Studies in 3 languages: Efundu5 English / Kannada-Eng / Hindi-Eng

The Classroom App of Efundu takes Co-Curricular content to the next level with Active Learning through topics like Financial Literacy, Mental Health, Sustainability and more. 

Tattva-Q stands for everyone’s Knowledge and Truth Quotient. TattvaQ Life Labs is committed to help people transform and be at their best. The logo features a graphic leaf of a unique tree called the Silver Oak (Grevillea Robusta), which is integral to their thought process of transformation. We used orange to signify the potential and the silhoutte to represent a path to travel for the individual in his or her personal journey.

Orion Digital is disrupting home cinema viewing with its technology driven, encrypted 4K delivery to home screens through a broadband box, bringing you film releases on the First Day, First Show premise. The task was to create a logo with vibrance, clarity, innovativeness and spunk. We created the O in red to reflect the vibrant film world, and the first peek into it with a digital D. Along with the identity, we supported in the online content, as the brand gets ready to scale up and promote multi-lingual films globally.

Wheels India Limited, part of the TVS group, is a leading manufacturer of automotive and off-road steel wheels in India. We got an opportunity to capture its journey from being the leading OEM in this segment to becoming a brand in its aftermarket operations, working with Vertebrand Management Consulting. The result was a new brand name, WILGO, anchoring the company WIL with the dynamism of the word GO, a raring-to-go logo and its complete identity done by Godfather Creative team.

Makino, the global giant in machining, wanted communication to reflect its unique CSR program. Selecting students out of Industrial Training Institutes  (ITI), Makino provides free training-boarding-lodging, facilities for overall development including health and social awareness. While on one hand it created a solid future for the youth, it also created a stable stream of technically qualified, ready workforce for Makino clients. We captured this win-win story about Makino Technical Training Centre (MTTC), a multi-objective CSR initiative of Makino, in a brochure with a freedom to soar route.

A very unique project from Valuemart Gold & Jewels Limited, with Sachin Tendulkar as their brand ambassador. Our creative team was given the task of capturing the latest look of Cricket maestro Sachin Tendulkar on limited editions coins, along with a focus on making it timeless as well. The selected photo, approved by the legend himself, was then put through the designing process, with the final minting in Switzerland. The limited edition coins are available in gold and silver. Launched in May 2013 during Akshay Tritiya, the gold festival in India, it’s set to be a collector’s item.