Orion Digital is disrupting home cinema viewing with its technology driven, encrypted 4K delivery to home screens through a broadband box, bringing you film releases on the First Day, First Show premise. The task was to create a logo with vibrance, clarity, innovativeness and spunk. We created the O in red to reflect the vibrant film world, and the first peek into it with a digital D. Along with the identity, we supported in the online content, as the brand gets ready to scale up and promote multi-lingual films globally.